Exceptional Dogs

Celebrating and recognising the nation’s exceptional dogs

Touchpoint Live Media, the organisers behind DogFest, The Big Dog Walk Series, DogLife360 and VET Festival are delighted to announce the launch of the Naturo SuperDog Awards. These awards celebrate and recognise exceptional dogs who help enrich our lives and the world in which we live.

Dogs bring us joy, fun and companionship. We believe the power of unconditional love between dogs and their guardians has a hugely positive impact on the world around us. The Naturo SuperDog Awards are to recognise and reward dogs and people who demonstrate this.

Nominations for the awards are closed

From 4 August, the shortlist of nominations was put out for an online public vote to determine the winners.

On 9 November 2021, guests were welcomed to a glamorous awards ceremony with a much-loved celebrity host, Stacey Dooley, to announce the winning dogs. The awards evening saw a host of celebrities and the incredible winners, both on two legs and four, taking to the stage.

Winners and finalists were invited to join us at the awards with a guest of their choice. The lucky winners were treated to a night’s stay in a top London hotel, given VIP tickets to Dogfest and Big Dog Walk events of their choice, and a bespoke commemorative trophy to keep.

The seven winners of the 2021 SuperDog Awards:

  • Worker Category - Henry the Hedgehog Dog
  • Carer Category - Scooter
  • Companion Category - Cassie
  • Campaigner Category - Jordan Shelley
  • Survivor Category - Mila Moo
  • Team Category - Team Nowzad
  • SuperDog - Lucy

The SuperDog Awards will now be a landmark in the animal lover’s diary to celebrate the incredible bond that is shared between dogs and humans.

How it works

  1. All nominees will be entered into a public vote which will open at midday on the 4th of September and will close at midnight on the 30th of September. The 3 nominees with the most votes in each category will go through a judging process where a selected judging panel will choose the winners. Finalists will be announced on 15 October and winners will be announced at the ceremony on 9th November.

  2. It is the nominator's responsibility to obtain permission from the nominee to nominate them. If the nominee is under 18, it is the nominator’s responsibility to obtain permission from the nominee's parent or guardian – this does not apply to the age of a dog.

  3. We may consider your nomination in a different category if it is deemed more suitable by the awards committee.

  4. Information you submit as part of the nomination may be shared with media partners in relation to the Naturo SuperDog Awards. Both the nominee and the nominator may be invited for an interview or to take part in the filming.

  5. Nominations closed at 11.59 pm on Saturday 31st July 2021.

  6. The finalists in each category will be invited to attend the SuperDog Awards on 9th November 2021. Please ensure you can attend the event when you enter.


Personal Data will be processed in accordance with the SuperDog Awards Privacy Policy, available here.

For queries, please email [email protected]